ERA Southern California was in the process of completely redesigning their website and were looking for a powerful brand video to be the ceterpiece of their new home page. New to the world of video marketing, they turned to us to produce this video from the ground up. The challenge was unique as real estate companies have two clients – the sales associate and the homeowner. This video needed to inspire both. Our solution was to focus on the associate without delivering full-on sales pitch. By providing a fundamental glimpse into ERA's successful formula we managed to also instill confidence in potential homebuyers.